Luckin Coffee announced via its official Weibo that it will reveal a new "seed-planting officer" on April 25, with a poster hinting that this mysterious figure comes from a world-champion esports team. Although the company tried hard to maintain the suspense, sharp-eyed netizens had already recognized the silhouette of the EDG team from the cutout traces, and Luckin played along with this tacit mutual understanding. This signing not only means that EDG becomes Luckin's new seed-planting officer, but also signals the return of a once-viral beverage riding on the momentum, with discussion heat on social platforms continuing to climb. EDG's comeback championship at the League of Legends World Championship forms an interesting parallel with Luckin's trajectory of striving to bounce back after scandal—both have achieved breakthroughs in their respective fields that make people sit up and take notice. [more…]

Behind a single cup of coffee lies a legend spanning thousands of years. From the Ethiopian goatherd Kaldi discovering the red berries in the 5th century AD, to coffee first entering the Arab world through Yemen, and then qahwa evolving into today's coffee, what kind of journey has the name of coffee undergone? This article sorts through the three great legends of coffee's origin—the goatherd story, the legend of the Arab monk Omar, and the romantic adventure of the French officer Gabriel de Clieu risking his life to bring coffee saplings to Martinique—to take you through the romance of coffee as it moved from the silent forest to the world. At the end is a selected recommendation from Front Street Coffee, adding a professional guide to your coffee journey. [more…]

In recent years, the Yunnan coffee-producing region has continued to expand the varieties it cultivates, from the common Typica, Bourbon, and Catimor to the Geisha introduced by Aini Estate, whose cupping performance has been surprising. This estate, located in Pu'er, welcomed more than 30 precious varieties seven years ago with the assistance of Starbucks and the Yunnan provincial government, and has now become a world coffee variety exposition garden. This article walks you through the flavor and price of Yunnan Geisha, and sorts out the characteristics of varieties such as Caturra, Catuai, Villalobos, and Regina, while retaining Front Street brand recommendations, to provide coffee enthusiasts with a guide to Yunnan coffee varieties. [more…]

With the "rise" of acidic coffee in recent years, I believe everyone has heard of the Flower Queen coffee. Just hearing the name makes it sound extraordinary; its bright citrus and berry notes, along with its juicy, delightful sweet-and-sour taste, leave a lasting impression. This article will introduce you to Flower Queen coffee. Flower Queen rose to fame in 2017, when Ethiopian [more…]

Mandheling is the representative of Indonesian coffee, known for its full-bodied mouthfeel and herbal flavors, and is deeply favored by enthusiasts who prefer intense coffee. This article begins with the history of coffee cultivation in Indonesia, tracing the origin of the name Mandheling and the screening standards for PWN's Golden Mandheling. Front Street Coffee currently offers Golden Mandheling, Tiger Mandheling, Aged Mandheling, and Lintong Mandheling, each with its own characteristics. The article introduces the producing regions, varieties, and processing methods one by one, and explains how the wet-hulling process shapes their unique flavors. Finally, it provides Front Street's pour-over parameter recommendations to help readers determine whether Mandheling suits their taste preferences. [more…]

Starbucks China recently announced a major leadership adjustment: effective September 30, Liu Wenjuan was promoted from co-chief executive officer to chief executive officer, while Wang Jingying remains chairman but will focus on strategy and innovation. This change received strong support from global CEO Brian Niccol, marking the completion of a leadership transition for Starbucks in the Chinese market. Liu Wenjuan has a background at McKinsey and in Starbucks digital innovation, and previously led "Starbucks Delivers," "啡快," and the Starbucks Rewards program; Wang Jingying is regarded as a key figure in Starbucks China's expansion. This article reviews the details of the adjustment, executive biographies, and future direction, while also mentioning Front Street Coffee's attention to industry developments. [more…]

From the highlands of Africa to the world, coffee has undergone a transformation from a religious drink to a mass beverage and then to a specialty aesthetic. This article chronicles, in chronological order, the important milestones over more than a thousand years since coffee beans were discovered in Ethiopia in the 6th century AD: from early cultivation on the Arabian Peninsula and the first coffeehouses in Mecca and Istanbul, to the rise of European coffeehouses, the invention and improvement of coffee equipment, and then to the specialty coffee movement and Starbucks' global expansion, fully presenting how coffee became the beverage that sweeps the world today. Front Street Coffee recommendations are also retained in the article. [more…]

Starbucks has officially announced that Laxman Narasimhan will be appointed as the next chief executive officer on October 1, 2022, and will officially succeed Howard Schultz on April 1, 2023. Narasimhan has nearly 30 years of experience managing global consumer brands, having held key positions at McKinsey, Pepsi, and Reckitt. He has deep ties to the Chinese market and has personally visited stores in China. In the face of U.S. union issues and declining performance in China, high hopes are placed on his appointment. Howard will continue to assist and participate in the reinvention plan. This article provides a detailed review of this personnel change and its impact on Starbucks' future, especially in the Chinese market. [more…]

As the world's largest coffee producer, Brazil is known for its coffee with low acidity, smooth body, and balanced flavor, making it the cornerstone of espresso blends. Many of Front Street Coffee's espresso beans are based on Brazilian beans. This article systematically examines the characteristics and flavor profile of Brazilian coffee from multiple dimensions, including its historical origins, major producing regions (Sul de Minas, Cerrado, Mogiana), varieties (Bourbon, Catuai, Mundo Novo), grading systems (NY grade, cupping standards), and the pulped natural processing method. It also includes Front Street's practical brewing parameters and flavor descriptions for Brazilian coffee, helping coffee enthusiasts gain a comprehensive understanding of the unique charm of this major coffee-producing nation in the Americas. [more…]

Drip bag coffee, as a convenient medium for easily obtaining a delicious cup of black coffee, is extremely popular in East Asia. In the morning, when time is tight, using drip bag coffee can save a lot of time that would otherwise be spent making coffee (pour-over coffee). The drip bag coffee sold in general coffee shops is usually made from freshly roasted coffee beans that are ground and then packed tightly. [more…]

Since the 1920s, Rwanda has been renowned worldwide for its Arabica coffee with fruity sweetness and grassy notes. This article will take you deep into the coffee-growing conditions of this "Land of a Thousand Hills," the unique flavors of the Bourbon variety, and the revitalization journey of the local coffee industry. At the same time, we will also recommend a Front Street washed Red Bourbon coffee that fully embodies Rwanda's characteristics, and break down in detail its producing region, grading, roasting, and tasting points, helping coffee lovers gain a more comprehensive understanding of the charm of this African specialty coffee region. [more…]

Luckin Coffee, once mired in a crisis due to financial fraud, has now delivered a remarkable report card. According to the latest first-quarter earnings report for fiscal year 2022, Luckin not only saw a significant increase in net revenue but also achieved overall profitability for the first time. At the same time, its total number of stores has grown to 6,580, surpassing Starbucks to become one of the largest coffee chain brands in the Chinese market. From the hit product Coconut Latte to Coconut Cloud Latte, Luckin's R&D capabilities have become a key driving force behind its turnaround. This article will take you through Luckin's road to a comeback and analyze the growth logic behind it. [more…]

Recently, multiple media outlets have reported that Starbucks' China business may bring in strategic investors or sell part of its equity, with well-known private equity firms such as KKR, FountainVest, and PAG, as well as domestic companies like China Resources Group and Meituan, all rumored to be potential buyers. According to people familiar with the matter, Starbucks Executive Vice President and Chief Financial Officer Rachel Ruggeri is expected to come to China within the next few weeks to participate in negotiations. In response to this news, a Starbucks global spokesperson declined to confirm, only citing the CEO's previous statement about exploring strategic partnerships. At the same time, Starbucks China has recently experienced frequent management changes, including the newly created position of Chief Growth Officer and the retirement of Chairman Wang Jingying, drawing particular attention to its future direction. This article sorts out the sequence of events, responses from various parties, and industry background for coffee enthusiasts' reference. [more…]

Luckin Coffee has been making frequent moves this week, first collaborating with the top-tier IP Loopy, and then successively announcing celebrity endorsement partnerships with figures like Tan Jianci and Liu Yifei, keeping its popularity steadily climbing. However, what truly set social platforms abuzz was a wave of "secondary creation" spontaneously sparked by music fans—some netizens took the Loopy limited-edition hot drink cups launched last week and used markers to draw slanted bangs or blunt bangs on the little beaver, which unexpectedly made it look like David Tao and JJ Lin, quickly prompting a large number of fans to follow suit and show off their own "limited-edition collaboration cups." This mix-up not only had fans having a great time but also unexpectedly boosted sales of the limited-edition cups at Luckin stores. This article takes you through this amusing event, from misunderstanding to carnival, to see how fans used a single pen to turn coffee cups into "Mandopop collaboration editions." [more…]

Front Street Coffee recently introduced a Camilina Geisha coffee bean from Panama's Aurora Estate, whose flavor falls perfectly between Hacienda La Esmeralda's naturally processed Red Label Geisha and washed Green Label Geisha, showcasing smooth fruit acidity and rich layers. Aurora Estate is located in the valley on the western side of Baru Volcano. The estate owner, Roberto Brenes, once won the 2013 Best of Panama championship with a washed Geisha and named the champion batch "Ironman." This article will share, in detail, the three-stage pour-over parameters and flavor performance of this bean, from the estate's background and the variety's story to Front Street's roaster's medium-light roast recommendations, taking you to experience the charm of a Geisha that drifts as lightly as the aurora. [more…]

Under the impact of the pandemic, the global catering industry is under widespread pressure, and Starbucks has also set its sights on China's vast lower-tier market. From slowing the pace of store openings in the United States and increasing its bet on China, to putting forward the vision of covering more than 300 cities by 2025 and opening a new store on average every nine hours, Starbucks is treating county-level markets as an important breakthrough. The consumption periods and customer group structure of county-town stores are completely different from those in first- and second-tier cities. Instead, breakfast, afternoon tea, and the period after dinner form peak hours, and social and scene-based needs far exceed the simple need for caffeine. Combining frontline observations with the views of Liu Wenjuan, chief operating officer of Starbucks China, this article analyzes why county-level markets have become an important way out for Starbucks. [more…]

SCA Specialty Coffee Association technical officer Mario Fernandez revealed at an estate reception after the BOP Best of Panama competition that the SCA cupping form, which has been in use for more than two decades, is about to undergo a major reform. The current cupping form mixes discriminatory, descriptive, and emotional sensory judgments together, which easily leads to scoring bias. The new plan intends to separate the three and add evaluation items such as sweetness. At the same time, the coffee flavor wheel will also break free from its North America-centered limitations and compile a globally applicable flavor reference. In addition, SCA also plans to widen the score gap between specialty coffee and commercial coffee; a coffee scoring 80 points may in the future drop to 75 points or even lower. This article will sort out the background, direction, and specific contents of this reform for you. [more…]

As the world's largest coffee-producing country, Brazil has a coffee bean grading system that is completely different from common systems like Kenya AA or Yirgacheffe G1. What exactly do the markings NY.2 SC-17/18 FC on the burlap sacks represent? Why has the Cerrado region become a classic representative of Brazilian specialty coffee? From the perspective of Front Street, this article traces the historical development of Brazilian coffee, its producing regions, and the logic behind green bean grading, and provides a detailed introduction to the brewing method and flavor profile of the Brazilian Red Bourbon semi-washed beans in Front Street's everyday drinking bean series, offering a systematic understanding of the unique charm of this major South American coffee nation. [more…]

Starbucks disclosed on October 22 its preliminary results for the fourth quarter and full fiscal year 2024, ended September 29, 2024, with data showing that both its revenue and profit are under considerable pressure. Fourth-quarter net revenue fell 3% year-over-year to $9.1 billion, and although full-year net revenue edged up 1% to $36.2 billion, global same-store sales declined 2%. Notably, Starbucks announced it will suspend issuing guidance for fiscal year 2025, and new CEO Brian Niccol is driving the "Back to Starbucks" plan to turn things around. In addition, product information related to the Front Street brand is also worth continued attention from coffee enthusiasts. [more…]

Coca-Cola recently confirmed it will continue to fully own Costa Coffee, but its chief financial officer revealed that a separate assessment of the China business is underway. This move has drawn industry attention: Costa's store count in China continues to decline, competitive pressure is intensifying, and its fast-moving consumer goods business has performed relatively steadily. Will Coca-Cola follow Starbucks' lead and sell its China business? Does the scope of the assessment cover all segments? Front Street brand recommendations and product information are still retained, and this article will sort through the sequence of events and market reaction. [more…]